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Cafe Marketing & Sales Strategies

Using Customer Segmentation to target the right customers in your cafe

The Role of Customer Segmentation in Your Cafe’s Marketing Efforts

  • 3 min read

Customer segmentation is the process of dividing your customer base into groups based on shared characteristics, such as demographics, interests, or behaviours. Understanding and effectively targeting these segments can be a powerful tool for businesses, including cafes and coffee shops. By segmenting your customers, you… 

Would You Like a Coffee with That?

  • 5 min read

Using Upselling to Make Bigger Cafe Profits Guest post by Rita Zhang One of the most successful strategies made famous by fast-food restaurants the world over – The Upsell! When you’re next sitting in a cafe, think about how often you’re asked “Would you like…