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Cafe Marketing & Sales Strategies

Managing risks when planning your new cafe

How to Manage Risks in Your Cafe: Strategies for Entrepreneurs Without Hospitality Experience

  • 5 min read

Entering the café industry without prior hospitality experience might seem daunting, but with the right strategies, you can effectively manage risks and steer your café to success. Risk management is about creating a proactive strategy to anticipate, mitigate and manage potential risks. It not only… 

Cafe Customer Trends in 2024

Cafe Customer Trends to Watch in 2024

  • 6 min read

Trends that are set to continue influencing the café industry in Australia Trends in the cafe industry often shift due to consumer preferences, economic factors, and new technologies. Lockdowns and the COVID-19 pandemic saw an acceleration in the rate of change in consumer behaviours and… 

Strong online presence

The Importance of Establishing a Strong Online Presence in Marketing Your Cafe

  • 4 min read

In today’s digital age, it’s more important than ever for businesses, including cafes, to establish a strong online presence. With the majority of consumers turning to the internet to research and make purchasing decisions, having an effective online marketing strategy is crucial for attracting and… 

Using Customer Segmentation to target the right customers in your cafe

The Role of Customer Segmentation in Your Cafe’s Marketing Efforts

  • 3 min read

Customer segmentation is the process of dividing your customer base into groups based on shared characteristics, such as demographics, interests, or behaviours. Understanding and effectively targeting these segments can be a powerful tool for businesses, including cafes and coffee shops. By segmenting your customers, you… 

Would You Like a Coffee with That?

  • 5 min read

Using Upselling to Make Bigger Cafe Profits Guest post by Rita Zhang One of the most successful strategies made famous by fast-food restaurants the world over – The Upsell! When you’re next sitting in a cafe, think about how often you’re asked “Would you like… 

Cafe Staff Management Checklist by Cafe Coach

Unlock the Secrets to Exceptional Cafe Staff Management where every staff member is not just an employee but a brand ambassador.