Customer segmentation is the process of dividing your customer base into groups based on shared characteristics, such as demographics, interests, or behaviours. Understanding and effectively targeting these segments can be a powerful tool for businesses, including cafes and coffee shops. By segmenting your customers, you…
Creating a customer loyalty program is a powerful tool for businesses of all sizes, and this is especially true for cafes and coffee shops. By offering incentives and rewards to customers who frequent your cafe, you can encourage customer loyalty and build a strong and…
The Importance of a Cafe Marketing Budget Your Coffee Shop Marketing is an essential component of any successful business, including a cafe or coffee shop. By effectively promoting your business, you can attract new customers, increase sales, and drive business growth. 3 Important Benefits of…
Social media is a powerful tool for marketing your cafe or coffee shop With billions of users on platforms such as Instagram, Pinterest, TikTok, LinkedIn, WeChat, YouTube, Reddit, Line, Facebook, Discord and Twitter, social media can help you reach a wide audience and promote your…
Get more sales with great cafe marketing Effective cafe marketing strategies can help increase sales and drive business growth for your cafe or coffee shop. Marketing strategies that match your type of business and the customers you want help your business reach and engage with theses…
Using Upselling to Make Bigger Cafe Profits Guest post by Rita Zhang One of the most successful strategies made famous by fast-food restaurants the world over – The Upsell! When you’re next sitting in a cafe, think about how often you’re asked “Would you like…
The biggest question I was asked at the last Cafe Coach Cafe workshop was: “Rita, times are tough and I can’t afford to spend money on marketing or advertising. What do I do to maintain my current takings and cash flow?” The reality is that in the…
Decorating a cafe appropriately can help to enhance the customer’s experience of your business – and make it about more than just the food and drinks you serve. Your cafe should be decorated in accordance with your overall concept or theme – if you have…
Do You Ask Customers The Magic Question? Guest post by Rita Zhang Did you know? There is a simple magic question you could be asking your customers that may bring you $100,000 in extra income this year… A Story About an Almost Missing Magic Question…