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About Us


You Belong

At Cafe Coach, building a community of successful cafe entrepreneurs is one of our core goals.

Cafe Entrepreneurs with cafes and coffee shops of all shapes, sizes and locations are part of the Cafe Coach community.

Whether you are just starting out or have been in the industry for years, you are welcome here.

It’s the place where you can belong.

Welcome to Cafe Coach. You Belong
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You Come First

The thing that all cafe entrepreneurs share … is that being in business means, everyone else comes first – customers, suppliers, staff.

Here at Cafe Coach getting the support, advice and help you need comes first.

Exceptional support 24×7 whenever you need, to shape your vision, fast-track your business and grow your financial success – making more money.

The Story so far

Cafe Coach History

Cafe Coach started as an idea for cafe entrepreneur, Rita Zhang, to help her friends.

Her track record of cafe business success (6 cafe’s bought and sold at a profit) and a growing profile in the industry (including selection as a certified coffee judge for the Australian National Barista Championships), lead to Rita often being quoted and interviewed in newspapers, radio and television.

After seeing many of her peers and colleagues struggle with the ‘fallout’ from the GFC (Global Financial Crisis) in 2007. Rita wanted some way to provide a ‘safety net’ and support for those around her.

Her idea to run ‘bootcamps’ and build a website with business advice, finally launched in March 2008.

From Rita’s inspirational idea to a growing worldwide community of cafe entrepreneurs. Today, Cafe Coach is a space where cafe entrepreneurs from all walks of life can belong.

On the Cafe Coach website you will find resources to take you to the next level.

In the Cafe Life with Cafe Coach group on LinkedIn you can have conversations with like minded cafe entrepreneurs and others.

On Instagram and TikTok, share the trials, tribulations and success of your #cafelife with #CafeEntrepreneurs.

Key Areas

Cafe Coach Business Focus

Cafe Systems & Processes

Ways to optimise the way your team works. To cut down on time and costs.

Investment & Financing

Know the essential paperwork and figures you need to secure loans.

Cafe Business Planning

Make decision making easier with a plan that helps you grow your business.

Business Exit

Build it big and sell for a profit or grow a lasting family legacy to hand to the next generation.

Menu Design & Pricing

Discover the menu items and price points that work for your crowd in your location. 

Cafe produce suppliers and procurement

Procurement & Supplier Sourcing

Negotiate the deals and supplier contracts that give your cafe a cost advantage.

Staff Recruitment & Training

Employ the staff you need with the right attitude and skills to keep your customers loyal.

Cafe Marketing

Cafe Marketing & Sales Strategies

Promote your brand and bring customers through the doors. Build a reputation and the goodwill of your cafe business.